Retail Catalogues
Situation.
Reinventing shopping center advertising with a reinvigorated design involved taking a fresh look at a tired and true campaign. Hanes Mall needed to shift its product positioning to a much higher level in order to elevate its appeal and reverse negative sales trends.
Solution.
Matching the look of the pieces to that of an up-scale department store helped achieve the positioning of the ad campaign, and the catalogues served as the foundation to the design of the overall advertising campaign. Creating something that properly positioned the center while also helping the stores advance their branding messages required a carefully crafted, fresh approach.
Results.
The catalogue campaign helped the center achieve its sales and traffic goals, immediately turned around negative trends for the center. Stores who were at first reluctant to support the efforts soon saw the benefits of the program.
